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04 Business Cases

Is this scheme good value when all the cost and benefits are taken into account, or would it be better to invest in an alternative?

The Five Case Model: A Guide to Building an Investible Project

A well-structured business case is the foundation for securing investment and ensuring a project’s success. It serves as a comprehensive guide, moving from high-level strategy to detailed planning. The Five Case Model provides a logical framework for this process, ensuring all critical aspects are addressed.

1. The Strategic Case: The “Why”

This is the starting point. The strategic case must clearly articulate the rationale for the project. Why is this project needed? What problem does it solve? It should demonstrate how the project aligns with your organization’s broader strategic goals and public policy objectives. This section validates that the project is not just a good idea, but the right thing to do in the context of your organization’s mission. It also evaluates the “do nothing” scenario, proving that inaction has a greater negative impact than the proposed investment.


2. The Economic Case: The “Best Value”

The economic case focuses on value for money. It goes beyond simple financial returns to assess the project’s value to society as a whole. This section involves a socio-economic cost-benefit analysis, comparing the preferred option against a range of alternatives. It identifies which option delivers the greatest net benefit over the long term, taking into account all economic, social, and environmental costs and benefits. This ensures the chosen solution is the most efficient and impactful use of resources.


3. The Commercial Case: The “Deal”

Once the optimal solution is identified, the commercial case outlines how it will be procured and delivered. This section details the commercial viability of the project, covering key aspects like:

  • Procurement Strategy: How will you select suppliers and contractors?
  • Contractual Arrangements: What are the key terms and conditions?
  • Risk Allocation: How will risks be shared between your organization and its partners?

The goal is to demonstrate that the project is commercially attractive to the market and that a robust, realistic deal can be secured.


4. The Financial Case: The “Numbers”

The financial case provides a clear, detailed breakdown of the project’s costs and funding. It addresses key financial questions, including:

  • Total Cost: What are the capital and operational expenses?
  • Funding Sources: Where will the money come from (e.g., grants, loans, internal funds)?
  • Affordability: Can the organization afford this project without jeopardizing its financial stability?

This section presents a comprehensive financial model that proves the project is not only viable but also financially sound and manageable.


5. The Management Case: The “Plan”

Finally, the management case demonstrates that the project is deliverable. It outlines the governance and management arrangements required to ensure success. This includes:

  • Governance Structure: Who is in charge, and how will decisions be made?
  • Project Team: Who are the key roles and what are their responsibilities?
  • Risk Management: What are the major risks, and what are the plans to mitigate them?

By laying out a clear, robust plan for execution, the management case provides confidence that the project will be completed on time, within budget, and to the required standards.

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