04 Business Cases
Is this scheme good value when all the cost and benefits are taken into account, or would it be better to invest in an alternative?
The Five Case Model: A Guide to Building an Investible Project
A well-structured business case is the foundation for securing investment and ensuring a project’s success. It serves as a comprehensive guide, moving from high-level strategy to detailed planning. The Five Case Model provides a logical framework for this process, ensuring all critical aspects are addressed.
1. The Strategic Case: The “Why”
This is the starting point. The strategic case must clearly
articulate the rationale for the project. Why is this project needed?
What problem does it solve? It should demonstrate how the project aligns with
your organization’s broader strategic goals and public policy objectives. This
section validates that the project is not just a good idea, but the right
thing to do in the context of your organization’s mission. It also
evaluates the “do nothing” scenario, proving that inaction has a
greater negative impact than the proposed investment.
2. The Economic Case: The “Best Value”
The economic case focuses on value for money. It goes
beyond simple financial returns to assess the project’s value to society as a
whole. This section involves a socio-economic cost-benefit analysis,
comparing the preferred option against a range of alternatives. It identifies
which option delivers the greatest net benefit over the long term, taking into
account all economic, social, and environmental costs and benefits. This
ensures the chosen solution is the most efficient and impactful use of
resources.
3. The Commercial Case: The “Deal”
Once the optimal solution is identified, the commercial case
outlines how it will be procured and delivered. This section details the commercial
viability of the project, covering key aspects like:
- Procurement
Strategy: How will you select suppliers and contractors?
- Contractual
Arrangements: What are the key terms and conditions?
- Risk
Allocation: How will risks be shared between your organization and its
partners?
The goal is to demonstrate that the project is commercially
attractive to the market and that a robust, realistic deal can be secured.
4. The Financial Case: The “Numbers”
The financial case provides a clear, detailed breakdown of
the project’s costs and funding. It addresses key financial questions,
including:
- Total
Cost: What are the capital and operational expenses?
- Funding
Sources: Where will the money come from (e.g., grants, loans, internal
funds)?
- Affordability:
Can the organization afford this project without jeopardizing its
financial stability?
This section presents a comprehensive financial model that
proves the project is not only viable but also financially sound and
manageable.
5. The Management Case: The “Plan”
Finally, the management case demonstrates that the project
is deliverable. It outlines the governance and management arrangements
required to ensure success. This includes:
- Governance
Structure: Who is in charge, and how will decisions be made?
- Project
Team: Who are the key roles and what are their responsibilities?
- Risk
Management: What are the major risks, and what are the plans to
mitigate them?
By laying out a clear, robust plan for execution, the
management case provides confidence that the project will be completed on time,
within budget, and to the required standards.